ASWB Social Work Bachelor's Exam Prep

Jessica has a huge fear of flying, but a promotion at work requires excessive traveling in this manner. Excellent career advancement and matching pay persuades Jessica to get over her fear. She visits a therapist who directs her to sit and watch a reenactment of another individual resolving this problem. A movie is observed where a young man slowly makes the transition from airport to actually boarding the plane. He displays great dread, but takes his time and talks himself through the entire process. Once on the plane, more fears are addressed until the man has successfully made his first flight and landed safely. Bandura was most famous for this therapy and called it what?